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Return to shopEmpowering women to express confidence and beauty through timeless elegance
We are SM by Youssra
Welcome to our women’s clothing brand, where fashion meets passion. At SM by Youssra, we blend elegance with authenticity to create pieces that highlight every woman’s unique beauty. Our collections are made to inspire confidence, sophistication, and global flair — all while staying true to our Moroccan roots and Italian influences.
Established - 2024
SM by Youssra was founded in 2024 by Youssra, a Moroccan influencer and fashion enthusiast who moved to Italy and fell in love with the world of modeling, style, and elegance. Her journey through two cultures . Morocco and Italy, inspired her to create a brand that reflects both Mediterranean warmth and European sophistication.
What started as a personal passion soon became an international vision: to create a brand born in Italy and proudly connected to Morocco, with the goal of reaching women across Europe, the US, and the entire world.
Our mission
Our mission is to empower women through fashion that celebrates identity, confidence, and elegance. We believe that every woman deserves to feel strong, beautiful, and seen.
Inclusivity, self-expression, and cross-cultural inspiration are at the heart of everything we design. At SM by Youssra, we are more than just a clothing brand. we are a statement of global femininity.
Quality is our priority
Each piece in our collection is thoughtfully crafted to offer quality, comfort, and timeless style. Our team carefully curates outfits that are not only on-trend but also versatile and enduring. Whether you’re dressing for your everyday or for a special occasion, SM by Youssra gives you the confidence to stand out, naturally and gracefully.
Our customer’s reviews
Love love love! This product is so easy to use! I absolutely love the Alpha Arbutin product. It has made such a difference with my hyperpigmentation spots! I feel so much more confident without makeup on where as before I would never leave the house
Robert Smith
Our customer’s reviews
I'm absolutely in love with the Alpha Arbutin product! It's incredibly easy to use and has been a game-changer for my hyperpigmentation spots. I feel so much more confident without makeup now, compared to before when I wouldn't dare leave the house.
Sandra
Our customer’s reviews
I can't rave enough about the Alpha Arbutin product. It's incredibly simple to use and has made a huge difference in reducing my hyperpigmentation. My confidence has soared, and I no longer feel the need to wear makeup to leave the house
Loretta
Shop Gram
Inspire and let yourself be inspired, from one unique fashion to another.